7/26/2023 0 Comments Ckeditor 4 vs 5![]() #remotework #flexiblework #futureofwork #HubSpot Every company should take a page out of HubSpot's book! □ Remote or in-person, we can maintain productivity, engagement, and inclusivity. Their goal? To create a cohesive, engaged, and productive workforce regardless of location. HubSpot is actively tackling the reported lack of opportunities for employees to connect with colleagues on other teams. Through comprehensive surveys and data analysis, they've shown productivity is not compromised by their progressive work model. The hybrid model itself was thoughtfully designed, factoring in the reality that over half of their US-based employees live over 100 miles from a company office. The company is proactive about ensuring productivity and inclusion are effectively managed across all three work models. In fact, those working fully remote are 14% more likely to recommend HubSpot as a stellar place to work.īut they didn't stop there. The result? □ Productivity remains consistent even as more employees shift to remote work. They've deftly given employees the freedom to choose their preferred work arrangement, be it fully remote, hybrid, or office-based. □ Celebrating a company that truly gets it! Hats off to HubSpot for embracing the future of work with such vigor and forward-thinking! Regularly analyzing the performance of your gated and ungated content can help you refine your approach over time. ![]() Remember, the decision to gate or not to gate B2B content depends on various factors, and a balanced approach can often yield the best results. On the other hand, if most of your competitors do not gate their content, you might differentiate yourself by providing valuable ungated resources that establish trust and position your brand as a thought leader. If they gate similar content, it may be necessary for you to do the same to remain competitive. □ Competition and Differentiation: Analyze what your competitors are doing. By offering a mix of gated and ungated content, you can attract different segments of your audience and move them through the sales funnel effectively. Gating certain pieces of content can be part of a broader lead nurturing and conversion process. □ Content Marketing Strategy: Assess your overall content marketing strategy. Researching and analyzing your audience's behavior, needs, and expectations can help you determine whether gating is appropriate. Some B2B professionals may be more willing to provide their information in exchange for valuable content, while others might be deterred by gated forms. □ Audience Considerations: Understand your target audience and their preferences. This allows anyone to access the content freely, potentially increasing its visibility, social sharing, and potential backlinks. If your goal is to maximize the reach and exposure of your content, you may opt for an ungated approach. Gating can create a barrier for users, limiting the number of people who access it. □ Content Accessibility: Consider the accessibility of your content. This information enables you to nurture leads, personalize communication, and potentially convert prospects into customers. By requiring users to provide their information, you can collect valuable data about your target audience, such as their names, job titles, company names, and email addresses. □ Lead Generation Goals: Gating content can be an effective lead generation strategy. If it's a high-value resource that offers unique insights, industry trends, research findings, or solutions to common challenges, gating the content can help you capture leads and build your contact database. □Purpose and Value of the Content: Evaluate the purpose and value of your B2B content. If you’re not sure what user stories are, start here: #UserFocusedContent #SEO #WebContent #ContentWriting #ContentDesign #UserFocusedSEO They’re a way of taking that data and turning it into a promise: ‘This is the problem we’re going to solve for our user.'ĭata informs the user story, but the user story helps you focus on the people behind the numbers. User stories are not an alternative to data you collect from analytics, user research, testing and keyword research. User stories help avoid this because they focus on what the user needs from your content. structure your content around the keyword instead of telling the user what they need to know, when they need to know it. make your content less accessible by shoving your keyword into image ‘alt’ text overuse your chosen keyword or phrase even if it’s not the most helpful way of saying something write content just to get traffic, rather than to help your ideal target reader Search engines like Google will be a significant source of traffic for many.īut if you get too preoccupied with it, your content can suffer and become less user-friendly. User stories are a great antidote to any excessive focus on search engine optimisation (SEO).
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